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International

MBA Short Program March 12-16

06 April 2018
Corporate Social Responsibility (CSR) in the European context and the role of Government was the focus for Audencia’s 5-day intensive program with visiting MBA students from George Washington University

Over 5 days and two campuses, Paris and Nantes, the course mixed theory, discussion, group work and company visits to provide a vivid picture of the state of the art and cutting edge thinking on CSR and sustainability issues.

 

CSR is a broad and dynamic concept. The Sustainable Development Goals (SDGs) set by the UN in 2015 provide an invaluable framework to begin thinking about the global, grand challenges business, government and society are facing. Focusing on specific issues such as gender equality, waste and plastic pollution, energy and CSR reporting, students were given the opportunity to explore the varying interests and demands of different stakeholders and develop recommendations for different types of governmental action.

 

The company visits (Coca Cola European Partners Headquarters in Issy les Moulineaux in the picture above) offered valuable insights about CSR and the SDGs in practice in different industries. Each visit illustrated a different approach to tackling the social and environmental impacts of business and showcased the ambitious targets that some companies are setting including CSR performance related pay for top management, SDG materiality analysis and partnering with suppliers, government and other stakeholders to develop more sustainable practices.

 

“Students were challenged to think not only about CSR from a European perspective but to reflect on the political role of business and the role of Government in addressing social and environmental challenges globally, drawing on their own extensive experience as well as that of the professors and practitioners.” (Professor Jennifer Goodman).

 


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